Google Inc and Apple Inc are making efforts these days for wooing game developers in an attempt that top game titles arrive first on devices powered by their respective operating system.
The two Silicon Valley giants are luring game developers by providing premium placement to these games on the home pages and features lists of their app stores, according to the Wall Street Journal.
Last August, Apple had struck a deal with Electronic Arts Inc for promoting the game “Plants Vs Zombies 2” prominently in its App Store. It also had a similar arrangement with ZeptoLab to promote the sequel to its popular puzzle game “Cut the Rope” that released in December. The sequel by ZeptoLab to its popular puzzle game “Cut the Rope” saw ZeptoLab and Apple agreeing to about a three-month window of exclusivity for Apple’s App Store in exchange for Apple store prominently promoting the game.
Emily Greer, head of Kongregate, likened the contest to an “arms race” for the best content.
“When people love a game, and it’s not available on an alternate platform, they’ll change platforms,” she said. “The level of attachment a person has to a game can exceed almost anything.”
“Videogames are critical applications,” said Patrick Mork, a former director of global marketing for Google’s app store and now chief executive of mobile- game company Unspoken Tales. “Not only is it where people are spending their time and money, they also showcase the power of computing on their devices.”