For a web designer while working for a company and its marketing needs to create a first impression over the user by a good search engine optimization. The website should attract users to stay for a longer time with the help of templates, content messages and visual cues etc. a website created according to the search engine is well accepted and benefitted. The keywords and the articles should be maintained and covered in depth to get recognized by users easily. The elements such as Meta descriptions, URL naming conventions and search engine results should be well linked. The external and internal linking should be well established.
From: Searchenginewatch
For those in the search engine optimization (SEO) world, it’s difficult not to fall into the obsession toward keyword placement and rankings and to lose focus on the user experience. Several SEOs and online marketers have covered in-depth the ideology of writing for the engines as well as for users.
On-Page SEO
Where many people go wrong is in the arena I deem “Front Door SEO.” These areas are the title elements, meta descriptions, and URL naming conventions found within the site, but also within the search engine results. These are the first encounters with a potential site visitor because this is what the search engine results page (SERP) viewer based their initial click on.
Impressions vs. CTRs
A great way to analyze how your web searchers interact with your search engine listings is to assess impressions vs. click-through rates (CTR) in Google Webmaster Tools. This nifty offering has been available for around four months now and is a great way to assess how many SERP viewers choose your listing per impression and also at different SERP positions. This is a more variable way to test your “Front SEO” elements with those searching for your targeted terms.
Organic Keyword Referrals
Consider looking in Google Analytics in organic keyword referrals. Also choose Landing Page in the adjacent custom field and assess what pages refer keyword referrals. You might be surprised that your intended page isn’t drawing the intended traffic.
Through Google web master you can measure the impressions vs. click through rates (CTR). If a low CTR is noticed then you can undergo transitions in title, Meta description and revised URL etc. Organic keyword referrals are again considered while achieving higher search results in a search engine.
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