Marketers must look for real-time results from Twitter in their listings to take advantage in order to optimize benefits of online marketing and search engine optimization.

Ron Jones, Symetri Internet Marketing president and chief executive, recently remarked that with all of the eminent search engines including Twitter results in their listings, marketers must take advantage of the medium.

From Directnews.co.uk:

Online marketing professionals will likely need to amend their search engine optimisation (SEO) strategies to account for the rise of real-time search.

This is according to Symetri Internet Marketing president and chief executive Ron Jones, who says in a post for ClickZ that with all of the major search engines now including real-time results from Twitter in their listings, marketers should look out for opportunities to take advantage of this medium.

He advises businesses to keep an eye on hot topics that are relevant to their communications strategies, as well as to include target keywords in tweets and make the most of hashtags.

“Make sure you have content that supports real-time SEO,” Mr Jones recommends.

“Coordinate all of your content for your web pages, blogs, press releases, tweets and fan pages to work together.”

It is worth noting here that Google recently announced a number of new tools to let users of Twitter find new accounts besides entire archive of Tweets.