MS Dhoni recently got a whopping wedding gift worth approximately Rs 200 crore in an endorsement and talent management deal. He went past Sachin Tendulkar in the corporate contract sweepstakes.
The Indian cricket captain has managed to get a three-year deal with sports and talent management firms Rhiti Sports Management and Mindscapes One.
From Timesofindia.indiatimes.com:
The India cricket captain, also the country’s most expensive sportsman, has snapped up a three-year deal with sports and talent management firms Rhiti Sports Management and Mindscapes One, said two persons familiar with the development.
The companies, through a joint venture, will manage Dhoni’s long list of endorsements and brand associations, corporate profile, patents and digital rights, images, visibility on social networking sites and merchandise, they said.
Tendulkar held the corporate contract crown earlier, thanks to a Rs 180 crore deal with sports management firm Iconix for three years in 2006.
Rhiti Sports is headed by Arun Pandey, a confidant and business associate of Dhoni, while Mindscapes One is owned by Pratik Sen, who has been managing the cricketer’s endorsements for more than a year.
Sangeet Shirodkar, a familiar face in the sports management space, has been appointed as marketing president of the JV, the persons said.
It is worthwhile to note here that Dhoni made $10 million last year to become number on among the world’s highest-grossing cricketers, said a Forbes magazine report.
Posted in 
Tags: