More women pay visit to social networking sites when compared to their male counterparts, according to a comScore global online usage survey.
Linda Boland Abraham, comScore chief marketing officer and EVP, global development, said that women worldwide share some similar online usage patterns like engagement with social networking sites.
From in.news.yahoo.com:
comScore’s survey shows that women spend 30 per cent more time on social networking sites than men. Although women account for 47.9 per cent of unique visitors to the social networking category, they consume 57 per cent of pages and account for nearly 57 per cent of total minutes spent on these sites.
Women average 5.5 hours per month on social networking sites compared to men’s four hours. Interestingly, according to a ViziSense report on the online behaviour of women in India, women spend the most time on search, e-mail and social networking (in that order).
Online shopping does not even feature among the top seven categories of websites accessed. Social networking is the most accessed by women aged 15-24.
Single women are the largest user group across all access categories, accounting to 62 per cent of page views for social networking sites. While online usage is skewed in the ratio of 61 per cent in favor of south Indian women, when it comes to social networking, their counterparts in north India are far more active.
The survey also found that tough email access was higher in terms of unique women visitors; social networking page views were far higher.
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