Unilever subsidiary Hindustan Lever Ltd (HLL), in an offensive against the still-nascent multi-level marketing challenge from multinational rivals, is all ready to launch its first venture in direct marketing, beginning with the launch of a host of international cosmetics brands.
The company is planning to set up a separate outfit or a subsidiary, like Indexport, and [...]
Posts Tagged ‘direct marketing’
September 10th, 2010
Maiden direct marketing venture by HLL
Posted in business 
Tags: Aviance, direct marketing, direct selling, FMCG, Hindustan Lever Ltd, HLL, marketing, marketing activity, marketing distribution 
No Comments »June 8th, 2010
Surge in marketing brings benefits for UK Mail
One of the two competitors to Royal Mail, UK Mail, recently experienced a surge in the use of direct marketing by advertisers helping it to bolster revenue. UK mail provides competition to Royal Mail for sorting and delivery of letters across Britain.
Guy Buswell, chief executive, remarked that the demand revival for promotional and direct marketing [...]
Posted in business, marketing Tags: direct marketing, marketing, private equity, Royal Mail, UK mail 4 Comments »