Marketing Venture from Bateman and Arnett

Will Arnett and Jason Bateman, the comedians, will be introducing their first videos that were created in concert with brands.
The comedians announced DumbDumb, a sponsor-driven advertising and production company, which is supported by IAC and controlled by Barry Diller, and creating web videos on behalf of paid sponsors.
From Mediadecoder.blogs.nytimes.com:

What is that, exactly? It is a [...]